Cookies
we use and how to manage them

1. What are Cookies?

Cookies and similar technologies such as local shared objects, flash cookies or pixels are tools used by web servers to store and retrieve information about their visitors, as well as to ensure the correct functioning of the site.

Through the use of these devices, the web server can remember certain user data, such as preferences for viewing pages, usernames and passwords, products of most interest, etc.

According to the EU directive, cookies requiring informed consent are analytics cookies and advertising and affiliate cookies. Technical cookies and those necessary for the functioning of the website are exempt.

2. Types of Cookies by Purpose

• Technical and functional cookies: allow the user to browse the website and use the available options or services.
• Analytics cookies: enable the tracking and analysis of user behaviour to measure site activity and build browsing profiles in order to introduce improvements.
• Advertising cookies: enable efficient management of advertising spaces on the website based on criteria such as content or frequency of ads.
• Behavioural advertising cookies: collect information about personal preferences and choices (retargeting) to manage advertising spaces effectively.
• Social cookies: set by social media platforms to allow you to share content with friends and networks. They may track your online activity outside this site.
• Affiliate cookies: allow tracking of visits coming from other websites with which an affiliate agreement exists.
• Security cookies: store encrypted information to prevent data from being vulnerable to malicious third-party attacks.

3. Types of Cookies by Ownership

• First-party cookies: sent to the user's terminal from a computer or domain managed by the publisher itself.
• Third-party cookies: sent to the user's terminal from a computer or domain managed by an entity other than the publisher.

4. Types of Cookies by Retention Period

• Session cookies: designed to collect and store data while the user accesses the website. They are deleted when the browser is closed.
• Persistent cookies: data remains stored on the terminal and can be accessed for a period defined by the cookie controller, ranging from a few minutes to several years.

5. Personal Data Processing

Memento360 Photography & Events, S.L., as Data Controller, informs you that this data will be processed in accordance with the GDPR and LOPDGDD.

• Purposes: as specified in the cookies section of this website.
• Legal basis: the data subject's consent.
• Retention criteria: as specified in the cookies used on the website.
• Data disclosure: data will not be communicated to third parties, except for third-party cookies or by legal obligation.

Rights of the Data Subject:
- Right to withdraw consent at any time.
- Right of access, rectification, portability and erasure, and to restriction or objection to processing.
- Right to lodge a complaint with the supervisory authority (www.aepd.es
- DPO contact: dpo@memento360.pro.

6. How to Manage Cookies from Your Browser

• Delete cookies from your device: Cookies already on a device can be deleted by clearing the browser history, removing cookies from all visited websites. However, some saved information may also be lost (e.g. login data or website preferences).
• Manage site-specific cookies: For more precise control, users can adjust their privacy and cookie settings in their browser.
• Block cookies: Most modern browsers can be configured to prevent cookies from being installed, though some services and features may not function correctly.

7. How to Delete Cookies from Common Browsers

To delete cookies in the most common browsers, access the browser settings and look for the option to clear browsing history or cookies and site data.

• Google Chrome: Settings → Privacy and security → Clear browsing data.
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data.
• Microsoft Edge: Settings → Privacy, search and services → Clear browsing data.
• Safari (macOS/iOS): Preferences → Privacy → Manage Website Data.

8. Advertising and Analytics Cookies (Meta and Google)

If you accept advertising cookies, we use the Meta pixel to measure the effectiveness of our ads on Facebook and Instagram and to show you Memento360 advertising. Meta Platforms Ireland Ltd. acts as joint controller of this processing. Meta may transfer this data to the United States and other countries; such transfers rely on the safeguards provided for by the GDPR (such as standard contractual clauses or the EU-US Data Privacy Framework), which Meta describes in its privacy policy. You can withdraw your consent at any time from “Cookie settings” in the site footer. More information in Meta’s privacy policy: facebook.com/privacy/policy.

If you accept advertising cookies, we also use Google Ads tags to measure the conversions of our ads on Google. Google acts as the controller of its own cookies; more information in Google’s privacy policy: policies.google.com/privacy.

If you accept analytics cookies, we use Google Analytics 4 to understand, in aggregate, how many people visit the site and which pages they view.

Advertising, analytics and consent cookies used by the site:

• _fbp (Meta Platforms Ireland): identifies the browser to measure and show ads. Duration: 3 months. Type: advertising, third-party.
• _fbc (Meta Platforms Ireland): stores the click on a Meta ad to attribute the visit. Duration: 3 months. Type: advertising, third-party.
• fr (Meta Platforms Ireland, facebook.com domain): shows and measures relevant ads. Duration: 3 months. Type: advertising, third-party.
• _gcl_au and _gcl_aw (Google Ads): store the click on a Google ad to attribute conversions. Duration: 3 months. Type: advertising, first-party (set by a Google tag).
• GCL_AW_P (Google, google.com, doubleclick.net and googleadservices.com domains): Google Ads conversion attribution. Duration: 3 months. Type: advertising, third-party.
• _ga and _ga_<ID> (Google Analytics 4): tell visitors apart and record their visits in aggregate. Duration: up to 2 years. Type: analytics, first-party (set by a Google tag). Only set if you accept analytics cookies.
• m360_consent (Memento360): stores your consent choice. Duration: 12 months. Type: necessary, first-party.